作者：北开道来源：原创时间：2026-08-26 阅读：5884 次

辛普森一家

3 years on, barbecue craze in East China's Zibo draws more international visitors_我的网站

一 | e(ECNS) -- The online buzz surrounding the barbecue feast in East China's Zibo city may have cooled, but the city continues to attract visitors, including a growing number of international tourists. Former NBA player DeMarcus Cousins was among the latest to sample the local specialty, grilling meat skewers and wrapping them in small pancakes at a barbecue restaurant in the city. Cousins's visit turned a late-night meal into a cultural experience. Three years after the online barbecue boom put Zibo on the map, foot traffic remains steady at the city's popular Bajor Market, according to Zheng Haolin, head of the market's management office. The market received more than 19 million visitors in 2023, 18.9 million in 2024 and more than 18.7 million in 2025. As of July 2026, more than 12 million people had visited, with the annual total expected to remain around 18 million to 19 million. "What has cooled down is probably just the online buzz," Zheng said. "The fluctuation in visitor numbers is only a few hundred thousand each year. With a base of about 18 million visitors annually, the daily variation is very small." Zheng also noted a significant shift: The number of international visitors has increased notably since 2024. Most are students studying in China, along with tour groups from Southeast Asia. The restaurant that hosted Cousins set a goal in February of taking photos with diners from 50 countries. By August, that target had been met, with photos of the French ambassador to China, solo travelers from Sweden, tourists from Russia and Bangladesh, and Chinese nationals from overseas communities in Malaysia and Singapore. A floor manager at the restaurant said she became friends with a Bangladeshi photographer who visited three times — first with friends, then with more friends and finally with his family. Actress Xie Huiting, who performs in the restaurant's cultural show, recalled international students praising the performance and the food. The owner said that beyond price, service and quality, cultural experiences are essential to turning short-lived online attention into lasting visitor loyalty. He introduced a 360-degree stage show featuring stories from ancient Chinese history, which runs alongside the dining experience. A local resident who grew up in the area said the key to attracting visitors is simply good service and quality products. "That's the foundation for welcoming friends from elsewhere," he said. (By Tang Yuxian) 。

二 | 　　见手青，是牛肝菌的一种，以味道鲜美、肉质紧实深受消费者喜爱。进入八月下旬，云南野生菌集中上市期逐渐收尾，市场上高品质黄牛肝菌的供应明显减少。而在云南省文山州富宁县，经过多年技术攻关实现规模化培育的“见手青”已实现规模化生产，正错峰上市，日产鲜菇可达六吨，成为云南人餐桌上的“野生菌新宠”。

三 | 日产6吨人工培育“见手青”走上百姓餐桌　　“见手青”过去一直是靠天吃饭的“夏季限定”，人工规模化培育更是行业公认的技术难题。

四 | 当地如何攻克技术难关，让这种难得一见的野山珍走上寻常百姓的餐桌? 日产6吨人工培育“见手青”走上百姓餐桌　　在富宁县里达镇的标准化培育基地里，工人们正穿梭在智能恒温菇房之间，小心翼翼采收刚成熟的黄牛肝菌。菌盖圆润肥厚，菌柄粗壮敦实，刚摘下的鲜菇带着湿润的原生菌香，随即被送入分拣车间，修整、装盒、贴标各环节衔接顺畅，直接搭上冷链物流车发往省外。日产6吨人工培育“见手青”走上百姓餐桌　　依托当地海拔1300米的温润气候和优良生态基底，基地通过智能设备精准调控菇房内的温度、湿度、光照参数，完全模拟野生黄牛肝菌的野外生长环境，可实现全年循环不间断出菇。目前鲜菇批发价格为50—70元每公斤，干菇按等级划分，每吨售价达10万至30万元。主要发往昆明、广州、深圳等城市，再通过空运中转直达上海、福州等地的消费市场，错峰上市的新鲜黄牛肝菌一上架就受到消费者青睐。

五 | 日产6吨人工培育“见手青”走上百姓餐桌　　云南富宁县见手青培育基地技术员何绍东介绍，他们通过搭载智能设备的菇房调控温度、光照、湿度，匹配黄牛肝菌也就是见手青的生长所需条件，菌包进入出菇房7天左右就可以采收，完全摆脱了大自然的束缚，让消费者全年都能吃到云南的新鲜见手青。目前，他们日产黄牛肝菌6吨左右，年产值大概7000万元。　　何绍东还介绍，人工培育的见手青是科研人员从野外采集优质黄牛肝菌菌种，联合福建古田国内顶级食用菌技术团队，经过母种提纯、菌棒配方调试、温湿度参数优化等上千次试验，最终成功申请国家发明专利，实现了人工培育黄牛肝菌的标准化量产。日产6吨人工培育“见手青”走上百姓餐桌　　何绍东介绍，培育过程中采用标准化脱毒工艺处理，既完整保留了野生见手青的原生鲜香，也让菇体的食用安全性更有保障。